Tim Cook reportedly tells workers Apple ‘should’ win in AI | TechCrunch

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Apple CEO Tim Cook held an hourlong all-hands assembly through which he advised workers that the corporate must win in AI, in line with Bloomberg’s Mark Gurman.

The assembly got here after an earnings name through which Cook advised traders and analysts that Apple would “significantly” improve its AI investments. It appears he had the same message for Apple workers, reportedly telling them, “Apple must do this. Apple will do this. This is sort of ours to grab.”

Despite launching quite a lot of AI-powered options prior to now yr beneath the Apple Intelligence umbrella, the corporate’s promised upgrades to its voice assistant Siri have been considerably delayed. And Cook appeared to acknowledge that the corporate has fallen behind its opponents.

“We’ve rarely been first,” he reportedly mentioned. “There was a PC before the Mac; there was a smartphone before the iPhone; there were many tablets before the iPad; there was an MP3 player before iPod.” But in his telling, that didn’t cease Apple from inventing the “modern” variations of these merchandise.

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