L’Oréal CEO Touts AI-Powered Beauty Revolution | PYMNTS.com

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L’Oréal Groupe is tapping artificial intelligence (AI) to redefine product innovation and shopper experiences — with human creativity remaining very important to the way forward for the trade.

CEO Nicolas Hieronimus mentioned the French cosmetics and skincare big goals to guide in “beauty tech,” throughout a speech on the not too long ago held Viva Tech 2025 convention in Paris.

“New technologies like GenAI, agentic AI, are redefining what beauty means to consumers and how they experience it,” he mentioned. “To meet the changing needs, we need to harness, unsurpassed, 16,000 terabytes of data that we have at L’Oréal, and priceless partnerships with the most innovative partners.”

L’Oréal is making use of AI throughout a number of areas of its enterprise. In researching pores and skin well being, the corporate is utilizing expertise to know the organic root causes of getting old on the mobile, molecular and tissue ranges.

This work led to the event the Lancome Cell Bioprint, a diagnostic machine that Hieronimus known as “a small lab on a chip.” The machine determines pores and skin organic age and predicts potential pores and skin points “in just five minutes,” Hieronimus mentioned.

AI can also be central to how L’Oréal is reimagining personalised shopper engagement. Hieronimus highlighted the corporate’s agentic AI-powered magnificence assistant, Beauty Genius, which gives tailor-made recommendation, hyper-personalized product suggestions and help.

Beauty Genius “is powered by agentic AI. It’s available 24/7 online and coming soon on WhatsApp,” he mentioned. “It already racked up over 400,000 conversations.”

In eCommerce, the corporate launched Noli, an AI-powered multi-brand magnificence purchasing startup.

“It’s reinvented how people discover and shop beauty products,” Hieronimus mentioned, noting that 85% of customers store with “more confidence” by way of the platform. 

Such improvements ought to drive site visitors to retailers with bodily shops. According to a PYMNTS Intelligence report, purchasing for health and beauty merchandise is the highest purpose why shoppers go into bricks-and-mortar shops reasonably than purchasing on-line.

Nearly 37% of shoppers made an in-person buy in December. Across generations, well being and sweetness merchandise have been additionally the highest buy class throughout all product strains, the report mentioned. The second-most standard class was clothes and niknaks.

See right here: Health and Beauty Products Draw Retail Shoppers Into Brick-and-Mortar Stores

AI’s Role in R&D

The firm can also be utilizing AI to streamline inside operations and R&D. According to Hieronimus, L’Oréal’s analysis groups now depend on generative AI to display screen molecules and formulate merchandise extra rapidly.

“It has been a real game changer for our research team,” he mentioned.

In addition, a GenAI-powered content material lab helps the corporate’s advertising groups by creating tailor-made imagery for campaigns, eCommerce and social media.

Hieronimus famous that the way forward for the sweetness trade lies in combining each human ingenuity and AI’s effectivity.

“We can recognize the incredible power of AI and its potential to amplify our creativity,” the CEO mentioned. “But at the same time, we know that the collective intuition of our talented team … can further spark the fire of innovation and be a competitive advantage … That’s why I’m convinced that the future of beauty will need the best of tech and the best of human.”

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