Perplexity AI Hits $18 Billion Valuation in Latest Funding Round | PYMNTS.com

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Perplexity AI, the generative AI search startup, has secured $100 million in new capital, boosting its valuation to $18 billion, Bloomberg reported. The deal extends a current funding spherical that had beforehand valued the corporate at $14 billion and highlights the continued enthusiasm amongst traders for top-tier AI ventures.

Founded in 2022, Perplexity has quickly scaled, tripling its valuation a number of occasions over the previous yr. It has additionally been the supply of experiences that Apple is fascinated with buying the corporate. The agency had initially focused an $18 billion valuation in March 2025 however settled for a smaller spherical at $14 billion earlier than this newest infusion introduced it again to its unique purpose. The transfer alerts strong investor curiosity within the aggressive AI search area as incumbents and new entrants alike race to develop superior generative fashions for web search and discovery.

As Bloomberg particulars, “The company brought in $100 million with the financing, said the person, who asked not to be identified discussing private information. The deal is an extension of a previous round from a few months ago that valued the company at $14 billion, the person said — investments that underscore the Silicon Valley rush to back the top AI startups.”

Most just lately PYMNTS coated Perplexity’s launch of a $200-a-month or $2,000-a-year subscription tier known as Perplexity Max. The new subscription plan, introduced July 2, contains all of the options of the $20-a-month or $200-a-year Perplexity Pro and provides limitless entry to artificial intelligence (AI) fashions in Perplexity Research and Labs, limitless queries to its Perplexity Labs productiveness software, early entry to new merchandise and options, and precedence help, in line with a Perplexity assist heart web page.

Apple has reportedly held in-house talks about buying Perplexity AI. That’s in line with a report Friday (June 20) by Bloomberg News, which factors out that such a purchase order would assist Apple meet its want for AI know-how and experience. Sources advised Bloomberg that Adrian Perica, the corporate’s head of mergers and acquisitions (M&A), has mentioned the thought with companies chief Eddy Cue and key AI decision-makers. The talks are of their early levels and may not yield a suggestion, the sources added.

As the report famous, an acquisition would enable Apple to construct an AI-based search engine because it faces the doable lack of its years lengthy take care of Google, which made that firm the default search on Apple units.

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