Perplexity Wants to Add Its Comet AI Browser to Smartphones | PYMNTS.com

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Search engine startup Perplexity AI reportedly hopes so as to add its browser to smartphones.

The artificial intelligence (AI) firm is in talks with cellular gadget makers to have its Comet browser preinstalled on telephones, CEO and Co-Founder Aravind Srinivas stated in an interview with Reuters on Friday (July 18).

That report famous that this transfer may present a significant enhance to Perplexity’s attain by capitalizing on browser “stickiness,” a time period for consumer tendency to stick with browser apps that include or set as default on their gadgets, and thus resulting in ordinary use of the corporate’s AI instruments.

“It’s not easy to convince mobile OEMs to change the default browser to Comet from Chrome,” Srinivas stated, in reference to unique tools producers.

The Reuters report cited knowledge from Statcounter displaying that — as of final month – Google Chrome commanded a 70% market share on cellular gadgets, with Apple and Samsung browsers holding one other 24%.

Srinivas’ feedback to Reuters observe stories from April that the corporate was in talks with Samsung and Motorola to combine its expertise into smartphones.

Now in beta and obtainable solely in a desktop model, Comet integrates Perplexity’s AI instantly into net looking, letting customers ask questions on private knowledge and issues like e-mail and browser historical past and perform duties like scheduling conferences, the report stated.

Srinivas stated his firm hopes to focus on “tens to hundreds of millions” of customers throughout 2026 after stabilizing the desktop model for just a few hundred thousand preliminary testers.

The report identified that Perplexity’s efforts are a part of a wider shift within the business in the direction of browsers outfitted with agentic AI capabilities, which means they want minimal human intervention to make choices and carry out duties.

Another AI agency, OpenAI, is reportedly additionally working by itself agentic AI browser, which may automate advanced duties like reserving journeys or managing funds.

Meanwhile, PYMNTS wrote earlier this month concerning the impression of AI-powered search from the likes of Perplexity and Google on the standard search engine optimisation advertising and marketing mannequin because it pertains to small and medium-sized companies (SMBs). That mannequin, the report stated, is shedding its effectiveness as AI-driven instruments dominate the invention part.

“The traditional SEO game is breaking down,” Joy Youell, proprietor of Winsome Marketing, informed PYMNTS. “SMBs can’t just rely on ranking for search terms anymore. They’ll need to focus on visibility inside generative AI platforms — whether that’s structured data, verified listings, or integrations through plugins, APIs or partnerships.”

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